Brand Strength Assessment

This is a great starting point for developing your marketing strategy. It begins with a detailed survey of your brand assets and liabilities. Your organization's history is examined, stakeholder interviews are held and unbiased analyses of methods, media and messages are developed — resulting in a potential/possibility score.

Learn More

Problem Solving

You can retain Farris Marketing when you're facing specific sales, marketing or competitive challenges of any kind. We use Problem Solving to help you develop and implement a creative strategy for a short- and long-term resolution. Problem Solving follows the code of ethics that requires us to first ensure we do no harm and avoid excess risk.

Strategic Planning

It's critical to plan your direction, if for no other reason than you'll know when you have arrived. Strategic planning incorporates your research, brand strength assessment and creative development — and helps you stay on course, record your efforts, measure progress and make adjustments.

Learn More

Ongoing Direction

Farris Marketing meets with you and is available to consult for an extended period. Whether you have a large in-house marketing department or no one handling marketing at all, we'll keep your program running, update you regularly and suggest adjustments as needed.

Monitoring Results

After a strategy and creative direction is determined for your project, we develop a series of "Progress Yardsticks" that help us measure results. Once the project is launched and executed, we monitor the Progress Yardsticks and report results on a regular basis.

Board Relations

Most corporate and non-profit organizations have a Board of Directors who require status updates — especially for sales and marketing. We help you explain the marketing projects and make sure they understand your situation and the progress made.

Research

Our research service can tell you what your customers and prospects want, what they’re willing to pay, and what messages will resonate with them. You’ll learn how your company and products rate vs. your competition. All forms of research are offered, including market analysis, one-on-one interviews, surveys and focus groups. Surveys and research can be conducted online, in-person or on the phone. We conduct, tabulate, analyze and present the results along with recommendations.

Learn More

Growth Plan

A Growth Plan from Farris Marketing helps you to identify your objectives and the steps needed to achieve those objectives in order to reach your Growth Goal. The Growth Plan also includes timelines, suggested media, messages and budgets. It also provides “growth yardsticks” so that you can measure progress and make adjustments along the way. Optional team meetings and targeted tasks can supercharge your Growth Plan.

Public Relations

PR services from Farris Marketing are proactive and future-orientated. Thoughtful, planned PR builds and maintains a positive perception of an organization in the mind of its public, the press and stakeholders. Farris will help you develop the best speeches, organize events, attract positive press and handle media interviews.

Media

Researching, and ultimately, buying the right media efficiently is critical to the success of a marketing plan. Using decades of media-buying experience combined with the latest technology, we develop the best media mix for you and provide the most efficient and effective use of your marketing dollars. You get maximum exposure in broadcast, print, web and social media.

Learn More

Long Term Planning

Farris will help you develop a long-term plan that will make it easier to break out short-term goals and apply objectives and tasks for accomplishing them. We’ll show you how to analyze and report on results of every effort and how to determine the effect on your larger goals.

Campaign Management

The most effective marketing campaigns are those that are well-managed. Farris Marketing helps you with the key components of campaign management: determining objectives; establishing and following a budget; creative efforts; media and messaging; monitoring the efforts and the results; and assessing the campaign’s effectiveness and making adjustments.

Print Design

Take advantage or our award-winning print design for your advertising, sales materials, product packaging, point-of-purchase displays, signage, logos and trade show booths. Humans respond best to visual and graphic images. We’ll develop designs that help you stand out, connect and ignite the desires of customers and prospects.

Learn More

Copywriting

The key to great response in all types of marketing is great copy. The award-winning copywriting team at Farris Marketing will help you develop the copy you need to get your points across and draw in those prospects and customers.

Social Media

Social media is a great way to connect with and engage customers and prospects. But how? Which sites do you use? What do you say or post? Farris Marketing sets all of this up for you, in a way that will complement your other marketing objectives. We’ll show you how to do it yourself or run the campaigns for you.

3-D Animation

3-D animation is one of the most effective and attention-getting marketing tools available. 3-D animations from Farris Marketing attract attention and create excitement on websites, videos and TV commercials. Our skilled designers, animators and artists use state-of-the-industry 3-D animation software to light up screens and scoreboards all across the country.

Learn More

Content Development

Social media can be the most cost effective marketing you’ve ever used. But unless you have original relevant content, social media can be a time- and money-sucker. Our Content Development service will supply you with the stories, images, how-to blogs and exciting content that will be shared and reposted time and again.

Websites

Farris has the best team anywhere for creating websites that get bottom-line results. Everything is handled in-house: research, writing, design, animation, SEO and functionality. Your website will Inform, Engage and Call to Act. You’ll generate more inquiries, more response and more business.

Learn More

Video Production

TV and radio commercials by Farris Marketing stand out – not just because they’re entertaining and remembered, but because they have IMPACT. We’ve developed hundreds of successful TV spots for businesses, non-profit organizations, products and services. Our TV campaigns are memorable, call people to action and generate a fast response.

Learn More

Branding

Building a great brand is more than just designing a logo. We’ll show you how to make your brand more memorable, add value and create a demand for your brand.

Updating Website Content

Our new WordPress websites can be as easy to update as a Facebook post if we set them up that way. But what do you add? Change? Post? We’ll show you what content to change and what content to delete. More importantly, we’ll show you HOW to update the content. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Handling Upset Customers

What’s the first thing you do when an angry and frustrated customer calls? How about the second thing, or the third? You’ll know all of the things to do with this special customer service/customer relations training. Best for organizations that get a good amount of direct consumer input. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Press Interview Preparation

Your intercom buzzes. Your assistant says, “The Press is here and they want to interview you.” You break into a sweat and start to panic. It shows in the interview. No need for that. We can help you and other key employees to ALWAYS BE READY for a press interview. You’ll look good and get your points across and never sweat it. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Cross Selling

Your staff comes in contact with your best prospects every day_. They’re called CUSTOMERS. While serving your customers, your staff could be cross-selling them on other goods and services. And your customers will THANK THEM for bringing it up. Don’t pass up the opportunity to increase revenue, profit and customer relationships. Ask about our custom Cross-Selling Coaching. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Training

Does your organization need ongoing training? Farris develops training manuals, training scripts and related materials, as well as contact and sign-up vehicles for attracting and presenting to employees, customers, even board members. And yes, we train you to do the training of others. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Workshops

Workshops are a great way to get new programs across to employees, help them learn new skills and earn CEU credits. Farris helps you develop your own workshops, with scripts and related materials, as well as contact and sign-up vehicles for attracting people to your workshop. Once complete, we train your presenter or presenters. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Presentations and Speeches

When you have a chance to make a great impression, don’t waste it. Let Farris Marketing help you make your presentation or speech pop, create a positive lasting impression, and move people to action. We’ll help you write and design the presentation, then train and help you practice your delivery. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.

Internal Team Building

Employees can be up to 400% more effective when they embrace a “team” approach to accomplishing goals. We’ll show you how to reward individual efforts and ambitions, while leveraging that energy into Internal Team Building that will increase productivity and morale. Customized for your organization and situation. Training for individuals or groups. Ongoing support available. Contact us for available dates and fees.