Business and non-profit organizations seem anxious for a presence on every social media platform available. But as George Farris, CEO and Senior Brand Coach of Farris Marketing shares in this video, the message — the content — is where you focus should be, because that’s what generates the best results. George goes over three basic types of content (in order of priority and impact) that usually get the most shares and likes for business. That list is flipped when it comes to developing the best content for non-profits. Don’t miss this video.

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Podcast: Play in new window | Download (Duration: 2:33 — 3.6MB)