PV Security Bolt

Farris Marketing was involved from the very beginning in the rollout of this new product developed by Fastener Technology of Akron.

Farris initiatives included:

• initial rollout strategy
• branding
• development of the product logo
• design and implementation of a dedicated website
• a video highlighting the benefits of the new product
• animation showing the product’s most important features
• design of a trade show booth
• a pocket folder and brochures
• print ads for trade publications
• an E-newsletter