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Mascot Marketing & The Great Sausage Race

Four friends head to Miller Park in Milwaukee to see a Brewers baseball game. They have a lot in common — each is over 7-ft tall and made of pork. There’s Brett Wurst the Bratwurst, Stosh the Polish Sausage, Guido the Italian Sausage, and Frankie Furter the Hot Dog. They …

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The Marketing Power of Free Time

When you come across news about the development of autonomous vehicles, what’s your first thought?  If you’re like most people, your first thought is probably a question— “Why do we need autonomous vehicles?” Companies in that category may tell you the key benefit of their end product comes down to …

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What’s it going to take?

What’s it going to take to bring your business to the next level and reach the success you have made your goal? What’s it going to cost? What has to be done? What’s the marketing strategy? Whether you have start up business or you are beginning to revamp your existing …

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The Easy Marketing Strategy That Works

“Go Easy on Me,” Adele sang to her lover.  The Eagles suggested you “Lighten up while you still can….and Take it Easy.” And Lionel Richie was “Easy Like Sunday Morning.” “Easy” is a special and often-used word in every language.  Search “easy” in Google and you’ll get 8.9 billion results …

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Marketing Pot: Challenges and Cash Besides Clever Lines

Buying marijuana is not something Americans are used to doing out in the open. Many recall a scenario in which one friend scored the pot and brought it to his or her friends. Comedians Cheech and Chong had a routine featuring a character named “Dave,” who runs out to buy …

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Is Marketing Really a Form of Mind Control?

The 1962 movie The Manchurian Candidate is a psychological political thriller about the Cold War and sleeper agents. The plot centers on Raymond Shaw, a U.S. soldier in the Korean War who is captured and brainwashed by communists. He is released and returns to civilian life in the United States. …

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Are You Leaving Money on the Table?

Imagine your 18-year old daughter introduces you to Rowan — her new boyfriend. Rowan has no job or education, but he does have a great collection of tattoos on both arms and several safety pins through his eyebrow.    No daughter? OK, imagine your assistant buzzes you on the intercom and …

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