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Get Out Of My Facebook… Until You Understand Social Media Marketing

I was on the phone with a client. And she had a complaint. At my suggestion, she and other key communicators in her company set up Facebook profiles. And my firm, Farris Marketing, had already set up a Facebook page for her firm. But in the middle of the discussion, she …

THE MARKETING PARADOX or The Day a Dog Beat Hai Karate and a Hot Car.

ONE SUMMER NIGHT in my 16th year, my best friend Joe Bananas persuaded his older brother to lend him his classic Plymouth Road Runner. It was orange with black racing stripes and had a big engine. Joe put his dog in the back seat and we headed over to Market …

THE CUSTOMER DOESN’T "UNDERSTAND"

Business owners and sales managers often use one or more of the following phrases to explain poor sales:“They customers don’t understand what we offer.”” They don’t get it.”” They don’t see how much we can help them.”I ask the owners and sales managers: “Do you truly offer a distinct VALUE …

POSTIONING FOR DOLLARS

THE CARPENTER GETS PAIDI know a homeowner that had a persistent squeak in a floorboard. No matter what he tried — glue, nails — nothing worked. After months of aggravation, he called a carpenter who friends said was a true craftsman. The craftsman walked into the room and heard the squeak. …

ACCOMPLISH WHAT SEEMED IMPOSSIBLE

ONE GIANT STEPMany thought putting a man on the moon was impossible. But nearly 40 years ago, on July 16, 1969, we did it. “One small step for man, one giant leap for mankind” are words we all remember.Today, we’re facing a global economic crisis, and many businesses think that …

Satire: The Instant Cure for Our Sick Economy

AND ITS A MARKETER’S DREAM COME TRUEI have the cure for this sick, sick economy. And it’s surprisingly simple. This solution will have our economy so strong that in 30 days, every U.S. citizen who wants a job will have one. Demand for consumer goods will be off the charts. …

JUMP-START YOUR BUSINESS Has the bad economy killed your business? Let’s get out the jumper cables.

MY NUISANCE CALLSMy friend Joe Bananas owns a small business. I called him yesterday and he answered on the third ring. “Bananas Unlimited. Joe Bananas speaking, how can I help you?” I used my well-worn greeting, “Hey Joe, whaddaya know?” In response Joe says, “Do me a favor and call …

Message to Your Prospect: “Trust Me.”

A hapless hiker stops to enjoy the view from the top of a high mountain. Suddenly he loses his footing and slips off the cliff.As he tumbles to a sure death hundreds of feet below, he reaches out and grabs a tree root that’s sticking out of the side of …