I helped make Steve Jobs wealthy by purchasing Apple products. He helped make me happy, hip and productive. We got our first Apple computer in early 80s. It was rectangular, and it was slow by today’s standards — but it was cool. And if you owned an ad agency, you had to …
Take a Position But not just any position. If you want your branding efforts to be successful, you need to develop a strong Positioning Statement. Use these guidelines — It’s what you’re the best at — what do you do better than anyone else in the market? It’s important — …
FUNNY IS FINE…IF IT REALLY IS FUNNY We’re sitting in the darkened editing suite. We just viewed a commercial I shot and edited. A client asked me to shoot what he thought was a funny concept. I cringed, but wanted to keep the client happy. So now I was asking …
I could see the rides. I could hear the midway game barkers. I could smell the french fries and…well…the horses that apparently had their dinner earlier that day. It all seemed so far away even though were were close. My five-year-old feet were tired from walking to the entrance from …
Can you pass a levy without spending heavy? The answer is YES. Several months ago, we faced that question when we took on the challenge of managing a campaign to pass a 3.8 mill Police Levy in Boardman. And the levy passed by more than a thousand votes with almost no heavy …
What is in a brand name that makes it special? Can it really make a difference? Or are there other factors that determine the success of a brand, like extensive advertising campaigns? Let’s face it, with enough TV spots, we can make the name “Humperdink Hamburgers” work for the name …
My earliest positioning impressions of San Francisco came from Rice-A-Roni commercials and the TV show staring Michael Douglas and Karl Malden as cops. Every so often I have to travel to San Francisco for business and did so last week. And maybe it was the five-and-a-half-hour flight, but I couldn’t …
DRESSING QUIRKY I get away with a lot…especially when it comes to my business attire. You see, I tell my professional clients (male) they should wear a tie and jacket at public or business events and meetings because it sends a message to the others that says, “you are important …
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