When I hear the growl of dual exhausts and the rumbling of a high-horsepower automobile engine idling, it does something to me I can’t explain. My heart races, my adrenaline starts pumping. I immediately look for the source of that sound. One night in 1994, I heard that sound. And …
I wanted to be in marketing before I even knew what the word meant. I just knew that the “right” words and images could sell products and services, change opinions and even get people to vote or make donations. I wanted to help companies find those words and images, put …
It’s 4:26 a.m. and my alarm goes off for the first time. I hit the snooze and doze off. It buzzes again at 4:31 and the war of voices in my head begins. “Get up and get to the gym,” says one voice. “Stay in bed,” says another. “You ate …
My wife is crazy about another man. I’d be jealous, but I’m crazy about him too. He’s my lawn guy Brian. Brian has a small landscaping and lawn maintenance company. His was the third lawn service we tried this past summer. The first two didn’t cut it (pun intended). My …
Janice Prion and Tim Smith were veteran sales people from Acme Fasteners. Acme was invited to make a sales pitch to Banner Manufacturing for the opportunity to supply fasteners for a huge new product line. Banner also invited Acme’s competitor, Carlyle Fasteners, to make a pitch. Carlyle and Acme went …
You may have heard the term brand personality being used lately. But what is it, and is it useful as a marketing tool for you? Or just another useless buzzword? What Is It Brand personality is really a set of human characteristics that is associated with a brand. Harley-Davidson might …
Do you know all you need to win? The Brand Name Game… NIKE! Nike, Nike bo Bikey Bonana fanna fo Fike Fee fi mo Mikey, Nike! APPLE! Apple, Apple bo Bapple Bonana fanna fo Fapple Fee fi mo Mapple, Apple! Come on everybody! I say now let’s play a game …
Everybody wants their share of the shale energy boom. And there’s nothing wrong with that — it’s as American as apple pie. The enormous checks for mineral rights leases that were given out recently in northeastern Ohio have gotten a lot of people excited and talking about a midwest version …
Get Daily Marketing Advice
More Advice On Video
Download Our Podcasts
Stay Up To Date on Twitter
Follow @FarrisMarketingLink with Farris on LinkedIn
