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Sharp Marketing From Dollar Shave Club

It’s a very rare thing: a true story about a successful company or organization in which marketing is the recognized hero. Usually, successful organizations like to point to “getting into the market at the right time” or “answering a need” as the reason for the cash register’s continued ringing. That’s …

Lessons From The Watermelon King

July is usually the hottest month of the year in Ohio. In July of 1966, I was just a kid, and it seemed especially hot. Air conditioning was still a rarity. If you wanted A/C, you went to a movie. In cars and in homes, it was practically nonexistent. But …

Get That Fomo Working

It’s five o’clock. You’ve had multiple text messages from friends urging you to join them for a drink at the local watering hole. You’d like to go. You could use a drink. But you also need to do some laundry tonight or you’re going to be wearing YSU sweatpants and …

Meetings Worth Staying Awake For

I like being alone sometimes. I’m not a hermit or a monk. But I could be Elton John’s Rocket Man or the guy that does a solo crossing of the ocean. Of course I want to come to back to civilization, but I don’t mind leaving for a good stretch. …

Deadly Marketing Mistakes

I drink a lot of coffee. So I have those Keurig coffee machines at home and in the office. I’d have one in my car but I’m pretty sure K-Cupping would be more distracting than texting. You know how it works. You just put your cup underneath the spout, press …

Ten Marketing Tips From Your Dog

American’s love dogs. More than 83 million of our four-legged friends call the U.S. their home. Well, they would if they could talk. The percentage of U.S. households with dogs has tripled since the 1970s. According to the American Pet Products Association, 47 percent of American households now own at least one dog. …

Handling Media Interviews Like A Pro

“Scott, did you murder your wife?” shouted the reporter. Scott Peterson ignored the question and hurried to his car. Rumors started to surface that he was going to be arrested and he didn’t want to answer questions. Most business owners and executives will never face a scenario like Scott Peterson, …

Success in Social Media Marketing

If you want the best chance of being successful at social media marketing, you need to first understand and acknowledge that you’re using social media as a tool. This is work, not play. It will take time and effort. That’s not to say you can’t have fun with it, or …