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5 Best and 5 Worst TV Spots of Super Bowl 50

What makes a great Super Bowl ad? If you ask most people what their favorite spot was,they’ll usually describe one that was most entertaining to them. And entertaining spots have value because often they are most talked about and therefore, the most remembered. One of the most successful and talked …

New Strategies for the New Year

How were the last 12 months for you? How was business, how successful was your marketing program, and how much happiness and joy did you experience outside of work? If you’re like most of us, you probably had a mix of results. So here are suggestions to help you generate …

Using Words for Fun and Profit

Our job as marketers usually requires using words to communicate, sell, motivate and inform. Sometimes we just run out of them and have to make them up. And popular culture is fickle. It is never satisfied with existing words and phrases, so we constantly evolve and create new words to …

You Are a Hero…a Marketing Hero

A cute little puppy named Cheddar shuffles down the beach in Ft. Lauderdale, Florida. He’s sniffing and investigating all the sights and sounds. He stops and looks out into the water and sees seagulls swooping down and plucking their fish dinners out of the ocean. Cheddar is just three weeks …

My Favorite Marketing Mind Tricks

Mind Trick 1: Say your brand name or tag line a different way in order to stand out. “Zoom, zoom,” whispers the little kid, and a snappy little Caribbean-flavored jingle kicks in. It’s the 2003 commercial that launched Mazda’s repositioning back to its roots as a sports car. The whispered “Zoom Zoom” …

Use the Power of New in Your Marketing

Think about this morning. You probably got up from the same bed in the same house you’ve lived in for years. Perhaps you took a morning jog around the neighborhood.You probably run the same route each day because now you know which one works best for you. Your earphones are …

Keep Your Marketing Machine Running Great

Fast & Loud is an off-beat reality TV show that features a hot rod shop in Dallas called the Gas Monkey Garage. The guys there buy cars, make them into super-fast hot rods and then sell them. Usually, they start with cars are old and beat up. But sometimes they start …

Monkey See…Monkey Do. Marketing Lessons from the Zoo

Bobo and Elroy, a couple of clever chimps, are hanging around the monkey bars. As usual, the subject of human behavior comes up. “I can’t believe humans say we try to imitate them,” says Bobo. “Yeah,” says his buddy Elroy. “Have you seen the scowl on Donald Trump’s face when …