Since 2008, the Western Reserve Port Authority (WRPA) has had a division devoted to promoting growth and economic development in the region. However, all of that division’s work was done under the banner of WRPA. Farris Marketing recommended that this division have its own identity, including a name that better …
It was bound to happen. I’ve become an accidental plagiarist. I have read and heard so many sayings, quotes, opinions and advice about marketing and related subjects like art, writing, technology and creativity, I can’t recall who said most of them. So I often catch myself quoting them and introducing …
Ten or fifteen years ago, when I wanted to buy a washer and dryer, I’d walk into someplace like Sears and ask the salesman which set most customers preferred, and which one model most customers said had the least problems. The salesman would scratch his chin or the side of …
Advertising and Marketing has always had a love/hate relationship with rules. In the hit TV series Mad Men, the star character Don Draper says, “What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a …
OK, you have a Facebook page and probably Twitter, Google+ and LinkedIn at least, right? So what are you posting on those sites? How many followers do you have? Here’s the REAL question: Do you HAVE a social media strategy? Most businesses and non-profit organizations do not. You know, social media has been …
This company, a developer of roadside guardrail systems, is headquartered in Big Spring, Texas, with offices in Austintown and Stow, Ohio. Farris created materials on behalf of RSI for a recent trade show — trade show displays, sales materials and PR efforts. A revamp of the company’s website, originally designed …
Diamond Roofing Systems is a full-service roofing company with locations in Warren and Akron, Ohio that provides services for both commercial and residential roofs to customers in North Central and Northeast Ohio and Western Pennsylvania. Farris Marketing created an all-new website for Diamond that includes information about their services and their safety …
What the heck is the big deal about advertising in the Super Bowl anyway? Why are dozens of advertisers willing to pay $5 million for a 30-second commercial? First, it’s the numbers — an average of 111 million watched this year’s game. When you consider the total population of the …
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