The ocean does a lot of false advertising. “Come and visit me,” it beckons. “I will relax you. You will be rested.” If that message was not false, then at very least, it was targeted for some other demographic than me. While I was at the beach this past Labor …
Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. …
As a brand coach, I usually help clients set long-term goals. And the two most important goals I can help them set are for becoming Strong and Profitable. Of course, you want a strong, sustainable brand. And of course, you need to be profitable. That makes sense. So why are organizations so unprepared when …
Branding and positioning are two important terms that are related but have different meanings and functions. If you want your marketing to be effective, you need to understand and use both. There are dozens of definitions of both terms, but I look at them in more direct and simple way. …
Does the thought of having “fans” for your product or service seem far-fetched? After all, your fans have to buy your product and pay for it. So is that even possible? Yes. You can have fans…and believers and advocates, too. And the way you develop them may surprise you. Of course …
O’Hare Airport in Chicago is not the greatest place to give a presentation, but I was invited to speak at special event for which water utility industry professionals flew into the airport for a day of talks and then flew out. My talk was the fifth of the day (out …
Quick tips to help you in marketing and life. In this episode George discusses professional appearance, hard to read website URLs, and misused words. …
If you’re interested in marketing, you know about Nike. Or, at least you think you do. You’ve probably followed, watched and maybe even tried to emulate Nike’s edgy ads and clever marketing campaigns. You may even know that the iconic Nike logo was developed by a free-lancer who did occasional …
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