Magicians have an unofficial code that prevents them from telling the public how a trick works. But the prestidigitators who stick to the code are not doing so out of some sense of honor or duty. They keep “how it’s done” under wraps because it makes good economic sense. After …
Remember waiting for a commercial break in a TV show? You could count on it hitting at a certain time in your favorite show every week. When it did, you sprinted for that snack or drink or bathroom. Sure, Clara asking “Where’s the beef?” was funny the first dozen times …
When I first became a young homeowner, there was no Google. If I needed something, I called my father. It didn’t matter if I needed a car, a refrigerator or my drain unplugged. My father, who passed seven years ago, would tell me to call a certain place and ask …
Social Media Marketing — one more marketing panacea that isn’t. Ask most small-business owners what they really think about handling their social media marketing themselves, and most will tell you they would rather do something else — anything else. Social media takes tons of time. It’s aggravating when customers complain …
“I took a marketing class when I was in college,” said the newly promoted CEO of a small Ohio-based bank. “Uh-oh,” I think, “here it comes.” He’s spent the last 21 years working on spreadsheets, payroll and policy — but he believes that one marketing class made him an expert. …
It’s time to deal with that monster hiding under your bed — online reviews. It seems like a monster because it’s powerful, unpredictable and can occasionally attack. But according to BrightLocal.com: Reviews will happen whether or not you make them a priority for your business. We live in an age …
Political divisiveness is sure getting nasty, isn’t it? American political parties punch it out on every issue — lying, cheating and seeking to cripple the competition. Well let me tell you, American politics are child’s play compared to American business. Some of America’s most recognized companies have surprising back stories. …
The recent pandemic stirred a surge of panic buying of toilet paper, resulting in empty store shelves and even a few fistfights over the few rolls that were available immediately after that. Some people called it a “shortage,” but that’s a misnomer. Americans use about three rolls a week, and …
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