If the April Fools gag works, the benefits to the brand of a well-thought out and successful April first joke are numerous. You get publicity. The brand name is mentioned in social media and around the virtual water cooler. If done right, you can increase awareness, generate interest and revenue, …
“Leadership” is an often-used word in job descriptions and the mission statements of companies and non-profit organizations. Great leadership is usually linked to the success of the organization. That’s appropriate. But many successful people will tell you that leadership goes beyond the bottom line. Leadership is also about teaching, sharing …
By Anthony Farris and George Farris Small colleges all across America work hard to recruit new students each year. Their marketing teams set up displays at college day forums, host open house events, send direct mail to qualified prospects, post clever and inspiring billboards. They appeal to alumni to encourage …
I walked into the tiny reception area of my friend Jimmy’s office and saw the receptionist Marge at her desk. She’s a Russian immigrant in her early 80s who thinks retirement is for lazy people. Marge’s brass blonde hair is spun into an amazing beehive hairdo. We chat for a …
If you were asked to name a marketing genius, who comes to mind? Would it be Apple’s Steve Jobs, who created beautiful consumer tech and our desire to own it? How about Amazon’s Jeff Bezos, who literally changed the way the world shops? Or, SpaceX and Tesla’s Elon Musk, who …
“Never pick a fight with people who buy ink by the barrel.” is a quote often attributed to Mark Twain. It’s a warning, telling us to stay on the good side of newspaper publishers. The people who ran newspapers were powerful and could make you a hero or a reprobate …
Words of advice from George Farris, President/CEO of Farris Marketing, are cited in a popular annual list of the nation’s best marketing quotes. 365 Marketing Quotes to Keep You Fired Up All Year is published online each year by skyword.com, the leading content platform company for national brands such as Campbell’s …
George Farris, CEO of Farris Marketing teams up with his son Anthony Farris, an accomplished independent sportswriter, to discuss whether sports teams rebrand because of ethics… or money. …
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