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Rebranding Sports Teams: Ethics or Moneyball?

George Farris, CEO of Farris Marketing teams up with his son Anthony Farris, an accomplished independent sportswriter, to discuss whether sports teams rebrand because of ethics… or money. …

Jeans Makers Turn Blue as Athleisure Goes for Gold

What drives changes in fashion? Is it changing tastes, art, environment or functionality? Nope. Those are the consumer excuses for purchasing the new items. Most changes in fashion are generated by entrepreneurs who envision an opportunity. Looking back, the women and men who are the founders of some of these …

Did the Pandemic Destroy Customer Loyalty?

Who do you picture when you hear the word “disloyal?” Benedict Arnold? He accepted 10,000 pounds sterling ($2.6 million in today’s dollars) and a commission in the British army to betray the U.S.A. How about mob boss Lenny Strollo? He broke the Omertà— the Mafia code of silence — when he turned …

Marketing Success With Little or No Paid Media

Marketers— whether working in-house or for an agency — rarely get to determine the marketing budget for their employer or client. Oh, we suggest, we recommend, we even put together elaborate presentations to explain why paid media are necessary to achieve the strategic goals. But in the end, the amount …

How Brand Marketing Supercharges Growth

Before Steve Jobs, there was George Westinghouse. Westinghouse, who was from Pittsburgh, became a popular figure in the U.S. when his company was among the first to provide long-distance transmission of electricity. His firm demonstrated its expertise by lighting up an entire city — Great Barrington, Massachusetts — for the …

Pumped Up By The Pandemic, TeleHealth is Huge/Here to Stay

In the 2002 movie “My Big Fat Greek Wedding,” the bride’s father, Gus Portokalos, would choose a word from just about every conversation and point out its Greek origin — even if it didn’t have one. “Kimono is come from Greek word himona, is mean winter. What do you wear …

Has Marketing Gone Too Mainstream to Be Effective?

Magicians have an unofficial code that prevents them from telling the public how a trick works. But the prestidigitators who stick to the code are not doing so out of some sense of honor or duty. They keep “how it’s done” under wraps because it makes good economic sense. After …

Some People Hate Advertising, But Don’t Let That Stop You

Remember waiting for a commercial break in a TV show? You could count on it hitting at a certain time in your favorite show every week. When it did, you sprinted for that snack or drink or bathroom. Sure, Clara asking “Where’s the beef?” was funny the first dozen times …