Words of advice from George Farris, President/CEO of Farris Marketing, are cited in a popular annual list of the nation’s best marketing quotes. 

365 Marketing Quotes to Keep You Fired Up All Year is published online each year by skyword.com, the leading content platform company for national brands such as Campbell’s Soup, WordPress and Vera Bradley.

Farris has a total of seven quotes in the list, published each November for use in the upcoming year. Farris’s quotes appear alongside such marketing heavyweights as David Oglivy, Leo Burnett and Seth Godin, and historical figures such as Henry Ford and Walt Disney.

“I’m honored that an organization like this follows my work and chooses to quote my words,” said Farris.

Quotes from George Farris chosen for this year’s list, and the corresponding category, include:

“We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.”

(Elections)

“Non-profit organizations have to build ships — memberships, relationships and sponsorships.”

(Non-Profits)

“Conversation with customers will increase sales, even if the product or service is never mentioned.”

(Customer Service)

“If you are the CEO, you are the brand.”

(Leadership)

“Investigate. Innovate. And then communicate.”

(Strategy)

“Social media has changed marketing. Now it’s not just about what you say. It’s also what your customers are saying to everyone else.”

(Social Media Marketing)

“When it comes to social media, focus on advice and education first, information second and entertainment last.”

(Social Media Marketing)

This was the 6th consecutive year Farris has made the list.