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- Author | Mike McKay
Farris Marketing produced an upbeat TV spot on a short deadline to help WRTA get critical service information out to riders and the public about their upcoming switch to offering only Countywide bus service.
With a very short turnaround time, Farris had to think and work quickly while still maintaining quality and producing a TV commercial that will stand out and be heard, understood and followed. Using animation, upbeat music and a straightforward delivery, we got this important message out to the public.
What can marketers do during the COVID-19 health emergency? That’s what every marketing consultant, every member of a marketing department, and every owner, CEO or manager who directs and/or creates marketing for her organization is asking. There is no playbook for this situation, because this specific situation has never been …
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