D&E Counseling Center has been providing services to Mahoning Valley children and teens and their families since 1970. In July 2015, D&E assumed the administration of the Head Start/Early Head Start program for Mahoning County. It became clear that the agency needed a new name that would encompass all of its services.

Farris developed a new identity, Alta Care Group, which encompasses two divisions: Alta Behavioral Health and Alta Head Start. A host of rebranding initiatives followed, including:

• a dynamic new website for Alta Behavioral Health Care
• TV spots for Alta Behavioral Health Care
• a recruiting (enrollment) campaign for Alta Head Start that encompasses TV spots, billboards and a new website
• several brochures focusing on individual programs offered by Alta